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CRYSTALLIZING PUBLIC OPINION

diciembre 11, 2020

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Sinopsis de CRYSTALLIZING PUBLIC OPINION

You may not know Edward Bernays but Edward Bernays knows you  As the era of mass media unfolded after the first World War many people became interested in the new opportunities for mass manipulation  A relative of Sigmund Freud and already a fan of Walter Lippmann Bernays was ready and willing to pick up the mantle  He made a study of the different ways to use propaganda  Crystallizing Public Opinion was his first major effort to sell himself and his philosophy of public relations  Bernays would find plenty of businesses and organizations eager to put him to work Bernays would be called in to help overthrow governments sell products that no one wanted and leave some lasting legacies that no one is even aware of today such as engineering the acceptance of adding fluoride to a community39s water  Thanks to work by people like Bernays you can never be quiebro sure that what we accept as good and proper today was not in fact originally a marketing scheme by some business looking to make a buck  Crystallizing Public Opinion is eyeopening but can only be the start  The power of mass media to manipulate the masses would be pressed into service by numerous individuals for a variety of reasons over the course of the 20th century  Perhaps it is time for the reader to know as much about them as they know about you
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